AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand

AWS Elemental MediaTailor Yield Optimization

AWS Elemental MediaTailor now offers Yield Optimization, a new capability that automatically monetizes unused ad inventory with Amazon Ads demand during server-side ad insertion (SSAI) for livestreams. Available exclusively to publishers in the Amazon Publisher Services (APS) Streaming TV program, yield optimization turns unfilled ad breaks into monetized impressions at zero cost to enable and with no additional infrastructure required.

• Built for scale: Yield optimization is designed for large-scale live events such as professional league championships, with low latency and fast response times to maximize ad fill during peak viewership.
• Brand safe: Demand is filtered by category to avoid competitive conflicts within the same ad break. Publishers set their own price floors and category rules to maintain full control over which ads run in their streams.
• Simple to enable: Configure yield optimization through the MediaTailor API or Console. No additional infrastructure or client-side changes are required.
• Performance visibility: Monitor ad fill rate improvements using MediaTailor metrics in Amazon CloudWatch. Track revenue and earnings through the APS Publisher portal.

What to do

• Enable yield optimization through the MediaTailor API or Console.
• Monitor performance using MediaTailor metrics in Amazon CloudWatch.
• Track revenue and earnings through the APS Publisher portal.

Source: AWS release notes

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