AWS Elemental MediaTailor now available in Europe (London)

AWS Elemental MediaTailor Now Available in Europe (London) Region

AWS Elemental MediaTailor, a personalized ad insertion and channel assembly service, is now available in the Europe (London) AWS Region. This service enables video providers to serve targeted ads in live and on-demand video streams using server-side ad insertion (SSAI) and Server Guided Ad Insertion (SGAI), ensuring a broadcast-quality viewing experience without buffering or ad blockers.

With this expansion, customers in Northern Europe can now run ad insertion workloads closer to their audience, reducing ad decisioning latency and improving ad fill rates. Benefits include:

• Lower-latency ad stitching and ad tracking for customers using SSAI or SGAI workflows.
• An additional region for redundancy and increased capacity for customers already using MediaTailor in Europe (Ireland).

What to do

• Visit the AWS Elemental MediaTailor product page for more information.
• Read the AWS Elemental MediaTailor User Guide to get started.
• Sign into the AWS Elemental MediaTailor console to begin using the service.

MediaTailor is now available in 21 AWS Regions. For the full list, see the AWS Regional Services List.

Source: AWS release notes

If you need further guidance on AWS, our experts are available at AWS@westloop.io. You may also reach us by submitting the Contact Us form.