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Amazon IVS Low-Latency Streaming now supports server-side ad insertion

Published
April 22, 2026
https://aws.amazon.com/about-aws/whats-new/2026/04/amazon-ivs-low-latency-streaming-server-side-ad-insertion/

Amazon IVS Low-Latency Streaming with Server-Side Ad Insertion

Amazon IVS Low-Latency Streaming now supports server-side ad insertion (SSAI), enabling monetization of live streams with video ads. IVS SSAI integrates with AWS Elemental MediaTailor to stitch ads directly into the video stream on the server, offering a seamless viewing experience with ad decisioning, audience targeting, and personalization capabilities.

IVS provides an API operation to insert ad breaks into your live stream, giving control over when ads run. Ads are stitched into the stream on the server, reducing the impact of ad blockers and simplifying client-side integration. When a live stream is recorded to Amazon S3, IVS includes ad markers in the recording, enabling monetization of on-demand content as well.

What to do

  • Use the IVS API to insert ad breaks into your live stream.
  • Integrate with AWS Elemental MediaTailor for ad decisioning and audience targeting.
  • Record live streams to Amazon S3 to monetize on-demand content.

Source: AWS release notes




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