AWS Partner Central agents now accelerate co-selling on every deal

AWS Partner Central Agents

Starting today, AWS Partner Central agents qualify every co-sell opportunity in real time and make recommendations that drive AWS engagement and accelerate deal progression. Building on the agents released on March 16, 2026, the agent can act on the partner's behalf through conversation to enrich the opportunity details. This eliminates waiting for manual review, so partners build a stronger pipeline and progress deals faster.

Each opportunity is matched to a co-sell motion that determines AWS engagement: AWS field-engaged, Agent-engaged, and Partner-led. The agent provides customer insights, recommendations, and sales plays, and each opportunity receives an Opportunity Quality Score that measures co-sell readiness and directly influences how AWS engages. The agent recommends how to improve this score, and as the opportunity improves, the score and motion recalculate in real time, moving it closer to AWS engagement.

What to do

• Log in to AWS Partner Central and access opportunity management.
• Use the agentic experience in native AI tools like Amazon Quick and Kiro, or through MCP in your own CRM.
• Refer to the Partner Central agents MCP server guide to get started.

Source: AWS release notes

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