AWS End User Messaging RCS now supports rich media and interactive messaging

AWS End User Messaging Updates

AWS End User Messaging now supports rich media and interactive messaging for RCS across all 22 supported countries. With the new SendRcsMessage API, you can send rich cards, carousels, images, videos, and interactive suggestion buttons that let recipients take action directly inside their messaging app.

RCS message recipients can tap to confirm an appointment, browse a product catalog, complete a payment in a webview, share their location, or interact with an AI agent, all without leaving their phone's messaging app.

New Features

• Support for four RCS message types: text, files, rich cards, and carousels
• Six actions: replies, URLs, webviews, phone calls, maps, and calendar events
• Configurable SMS or MMS fallback for recipients without RCS
• RCS Conversation pricing for 21 countries: one flat rate for unlimited messages within a 24-hour session

What to do

• Explore the new SendRcsMessage API for sending rich RCS messages
• Review the updated pricing for RCS conversations in the AWS End User Messaging User Guide

Source: AWS release notes

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