AWS Elemental MediaTailor now supports ad trickplay personalization and compact DASH manifest optimization via dynamic transcoding

AWS Elemental MediaTailor Updates

AWS Elemental MediaTailor now enhances streaming ad personalization with support for trickplay features in HLS and DASH formats. This update also introduces compact DASH manifests for more efficient manifest delivery. Previously, these capabilities required a custom transcode profile. They are now supported natively through dynamic transcoding, eliminating that requirement.

Ad Trickplay Personalization

Trickplay personalization matching is now fully supported for both HLS and DASH workflows via dynamic transcoding. MediaTailor ensures that advertisements include trickplay variants and associated image streams that align with origin content specifications. This delivers a consistent experience when viewers fast-forward or rewind through content. A custom transcode profile is no longer required to enable this capability.

Compact DASH Manifest Support

MediaTailor now supports compact DASH manifests via dynamic transcoding. This optimization elevates the SegmentTemplate element from individual Representation elements to the AdaptationSet level, reducing overall manifest size. This results in more efficient manifest delivery and improved compatibility with players and workflows that rely on compact manifest structures. A custom transcode profile is no longer required to enable this capability.

What to do

• Ensure your MediaTailor setup is updated to leverage these new features.
• Review the AWS Elemental MediaTailor User Guide for detailed instructions.

Source: AWS release notes

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