AWS Elemental MediaTailor Monetization Functions adds ad response hooks

AWS Elemental MediaTailor Updates

AWS Elemental MediaTailor now supports two additional lifecycle hooks for monetization functions: post ad decision server (ADS) response, and pre manifest insertion. These hooks allow for enhanced ad personalization and insertion into live and on-demand streams.

New Features

• Post ADS Response Hook: Runs after MediaTailor parses an ADS response and resolves all VAST wrappers, before ads are selected and transcoded. Use it to call a secondary ad source, remove ads, or add house ads.
• Pre Manifest Insertion Hook: Runs at the last point before MediaTailor returns the ad pod to the viewer. Use it as a final check on what is about to play, including inserting a personalized slate.

What to do

• Explore pre-built recipes in the MediaTailor console for these use cases.
• Review the Monetization Functions in the AWS Elemental MediaTailor User Guide.
• Check the MediaTailor pricing page for details.
• Sign in to the AWS Elemental MediaTailor console to get started.

Source: AWS release notes

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