AWS Elemental MediaTailor adds configurable ad timeout and concurrency controls for improved ad fill and faster startup

AWS Elemental MediaTailor Updates

AWS Elemental MediaTailor now allows direct control over ad decision server (ADS) timeout settings, previously requiring AWS Support intervention. You can now configure individual HTTP ad request timeouts, total ad personalization time budgets for live, VOD, and live ad prefetch, and enable parallel ADS requests.

These settings help optimize ad delivery performance for specific workflows. For example, increasing the personalization time budget for live events can improve ad fill rates, while enabling parallel ADS requests in VOD workflows can reduce overall response time for faster video startup. New prefetch-specific timeout settings provide additional granularity for livestream ad retrieval.

Configure these settings through the AWS Elemental MediaTailor console, AWS CLI, or AWS SDKs using the new AdsPersonalizationTimeouts and AdsPersonalizationConcurrency parameters on your playback configurations.

What to do

• Update your playback configurations with the new parameters.
• Adjust timeouts and concurrency settings to optimize ad delivery performance.
• Refer to the AWS Elemental MediaTailor User Guide for more details.

Source: AWS release notes

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