Amazon SES click tracking now supports custom URL paths for mobile app deep linking

Amazon Simple Email Service (SES)

SES now supports mobile deep linking with the new ses:custom-path HTML attribute. This attribute allows you to maintain your path segment through to the tracking URL, enabling mobile operating systems to match it to your app's Universal Links (iOS) or App Links (Android) configuration without disabling engagement tracking.

This feature is available in all AWS Regions where Amazon SES is offered. To use this feature, you need a custom redirect domain for click tracking with an Apple App Site Association (AASA) or Digital Asset Links verification file hosted on that domain. Add the ses:custom-path attribute to links in your HTML emails.

What to do

• Configure a custom redirect domain for click tracking.
• Host an Apple App Site Association (AASA) or Digital Asset Links verification file on your domain.
• Add the ses:custom-path attribute to links in your HTML emails.

Source: AWS release notes

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