AWS RTB Fabric supports health checks for real-time bidding workloads

AWS RTB Fabric Health Checks for EC2 Auto Scaling Groups

AWS RTB Fabric now supports health checks for real-time bidding workloads using EC2 Auto Scaling groups (AGS). This feature continuously monitors and automatically routes traffic to healthy instances with configurable settings in RTB responder gateways, helping to eliminate failed real-time bidding transactions from bootstrapping, draining, or failed instances. This launch enables advertising technology (AdTech) companies to improve uptime, reduce error rates, and prevent revenue loss from failed auctions.

AWS RTB Fabric helps you connect with AdTech partners such as Amazon Ads, GumGum, Kargo, MobileFuse, Sovrn, TripleLift, Viant, Yieldmo, and more in three steps while delivering single-digit millisecond latency through a private, high-performance network environment. RTB Fabric reduces standard cloud networking costs by up to 80% and does not require upfront commitments.

Regions

• US East (N. Virginia)
• US West (Oregon)
• Asia Pacific (Singapore)
• Asia Pacific (Tokyo)
• Europe (Frankfurt)
• Europe (Ireland)

What to do

• Visit the AWS RTB Fabric documentation or product page to learn more.

Source: AWS release notes

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