AWS Partner Central now supports AWS Marketplace listings for co-selling

Published
July 1, 2026
https://aws.amazon.com/about-aws/whats-new/2026/07/aws-marketplace-co-selling-support/

AWS Marketplace Co-Selling Support

AWS now allows partners to associate AWS Marketplace solutions and product listings directly to co-sell opportunities in AWS Partner Central. Previously, partners had to manage solutions separately for the AWS Marketplace catalog and for co-selling. This update enables partners to track fulfillment more effectively by associating existing AWS Marketplace listings with opportunities.

What to do

  • Select from four options when creating or editing an opportunity in AWS Partner Central:
    • AWS Marketplace solutions and products
    • AWS Marketplace solutions only
    • AWS Marketplace products only
    • Other
  • Associate up to 10 AWS Marketplace Solutions and up to 10 AWS Marketplace Products with a single opportunity.
  • Use the AWS Partner Central Selling API for programmatic implementation.

Source: AWS release notes




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