AWS End User Messaging now supports Brand Profiles

AWS End User Messaging Release Notes

AWS End User Messaging now supports Brand Profiles, allowing you to store your brand and company information once and reuse it across your messaging registrations. This feature simplifies the registration process for SMS, RCS, and WhatsApp by automatically filling in company details, address, contact information, and use case for each new registration, ensuring consistency and reducing errors.

What to do

• Create a Brand Profile to store your brand information.
• Use the Brand Profile during new registrations to fill in details automatically.
• Enable smart match for AI-assisted field filling.

Brand Profiles are available in all commercial AWS Regions where AWS End User Messaging is available.

Source: AWS release notes

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