Announcing AWS Partner Central agents to accelerate co-sell

AWS Partner Central Agents Now Available

AWS has launched AWS Partner Central agents, AI-powered tools to boost partner co-selling. These agents, built on Amazon Bedrock AgentCore, assist partner sales teams by providing pipeline insights, tailored sales strategies, and next-step recommendations. They can be accessed directly in the AWS console or via Model Context Protocol (MCP) for integration with CRM systems.

Key features include:

• Pipeline insights and tailored sales plays
• Next-step recommendations on demand
• Automatic population of fields and deal advancement
• Funding recommendations and pre-populated fund requests

What to do

• Visit AWS Partner Central in the AWS console
• Access opportunities after reviewing the agents guide
• Integrate agents into your CRM using the Partner Central agents MCP server guide

Source: AWS release notes

If you need further guidance on AWS, our experts are available at AWS@westloop.io. You may also reach us by submitting the Contact Us form.