Announcing agreement EventBridge notifications for AWS Marketplace

Published
November 14, 2025
https://aws.amazon.com/about-aws/whats-new/2025/11/agreement-eventbridge-notifications-aws-marketplace

AWS Marketplace Event Notifications

AWS Marketplace now delivers purchase agreement events via Amazon EventBridge, transitioning from Amazon Simple Notification Service (SNS) notifications for Software as a Service and Professional Services product types. This enhancement simplifies event-driven workflows for both sellers and buyers by enabling seamless integration of AWS Marketplace Agreements, reducing operational overhead, and improving event monitoring and automation.

Marketplace sellers and buyers will receive notifications for all events in the lifecycle of their Marketplace Agreements, including creation, termination, amendment, replacement, renewal, cancellation, or expiration. Additionally, Independent Software Vendors (ISVs) receive license-specific events to manage customer entitlements. With EventBridge integration, you can route these events to various AWS services such as AWS Lambda, Amazon S3, Amazon CloudWatch, AWS Step Functions, and Amazon SNS, maintaining compatibility with existing SNS-based workflows while gaining advanced routing capabilities.

What to do

  • Visit the Amazon EventBridge console.
  • Enable the 'aws.agreement-marketplace' event source.

Source: AWS release notes




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