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Amazon SES now supports open and click tracking override parameters

Published
August 21, 2026
https://aws.amazon.com/about-aws/whats-new/2026/08/amazon-ses-adds-open-click-tracking-override/

Amazon SES Tracking Overrides

Amazon Simple Email Service (SES) now supports open and click tracking override parameters in the SendEmail and SendBulkEmail APIs. Senders can enable or disable open tracking and click tracking on an individual API call, simplifying how you honor recipient-level tracking consent.

This is useful for senders that must respect per-recipient consent choices to meet data protection requirements such as GDPR and CNIL guidance.

What to do

  • Update your send requests to include tracking preferences directly.
  • Review your existing configuration sets to ensure they align with your new tracking preferences.

The tracking overrides apply per request and take precedence over the tracking behavior defined in the associated configuration set. There is no additional cost to use this feature.

This capability is available in all AWS Regions where Amazon SES is available.

Source: AWS release notes




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