Amazon SES now offers inbox placement metrics and blocklist monitoring

Amazon SES Deliverability Features Update

Amazon Simple Email Service (SES) has introduced new deliverability features to provide customers with more insights into their outbound sending performance and reputation. These features include visibility into the percentage of messages placed in recipient spam folders and monitoring of domains and IPs on public email sender block lists. This update aims to help customers optimize their sending content to maximize engagement.

Previously, SES' Virtual Deliverability Manager offered visualization of email deliverability metrics such as delivery rates, bounce rates, and complaint, open, and click rates. However, customers lacked visibility into spam folder placements, making it challenging to estimate the number of emails actually seen by recipients. Now, customers can see inbox placement rates by sending domain and campaign, based on industry data samples. Additionally, they can proactively test email content to estimate inbox placement rates at major mailbox providers before sending to recipients. SES also provides peripheral awareness and passive monitoring of industry blocklist activity, helping to identify potential reputation changes that may affect email delivery.

These new features are available in all AWS commercial regions where SES is offered.

What to do

• Review the new deliverability features in the SES documentation.
• Utilize the new inbox placement rates and blocklist monitoring to optimize your email sending strategy.
• Test candidate email content to estimate inbox placement rates before sending to recipients.

Source: AWS release notes

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