Amazon SES announces email validation

Amazon SES Email Validation

Amazon Simple Email Service (SES) introduces email validation to help reduce bounce rates and protect sender reputation by validating email addresses before sending. Customers can validate individual addresses via API calls or enable automatic validation for all outbound emails.

Email validation helps maintain list hygiene, reduce bounces, and improve delivery by identifying invalid addresses that could damage sender reputation. The API provides detailed validation insights such as syntax checks and DNS records. Auto Validation can be configured at the account level or at the configuration set level using simple toggles in the AWS console.

What to do

• Enable Auto Validation in the AWS console for seamless integration with existing workflows.
• Use the API for detailed validation insights.

Email validation is available in all AWS Regions where Amazon SES is available.

Source: AWS release notes

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