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Amazon Connect enhances AI-powered predictive insights

Published
March 10, 2026
https://aws.amazon.com/about-aws/whats-new/2026/03/amazon-connect-predictive-insights/

Amazon Connect Predictive Insights Enhancements

Amazon Connect has introduced enhancements to its AI-powered predictive insights, enabling businesses to deliver proactive, personalized customer experiences at scale. These improvements include support for up to 40 million product catalog items, availability in message templates for trigger-based campaigns, and up to 14% improved model accuracy. These features allow businesses to engage customers with the right message at the right time, while reducing the time required to deploy AI-powered personalization.

What to do

  • Utilize trigger-based campaigns for personalized outreach based on customer behavior and predictive signals.
  • Deploy targeted campaigns for specific customer cohorts based on predicted preferences and behaviors.
  • Take advantage of improved model accuracy and reduced training time to deploy personalized experiences faster.

Availability

Public preview for AI-powered predictive insights enhancements is available in multiple regions including Europe (Frankfurt), US East (N. Virginia), Asia Pacific (Seoul), Asia Pacific (Tokyo), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Sydney), and Canada (Central).

Source: AWS release notes




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